Overview
Retail partner activation
Reach
12.8%462,200
ad views, impressions & email opens
Engaged
10.0%75,800
site visits & email/LinkedIn clicks
Hand-raisers
17.4%8,940
registrations & form fills & event attendees
New leads
1,284
Monthly leads by lead source over the selected period
Select a source to show or hide it; the axis rescales to what is visible.
Reach to conversion
Audience reached
486,000
entry
Engaged
52,400
10.8%
conv.
Leads generated
1,284
2.5%
conv.
Converted
288
22.4%
conv.
Bar width is log-scaled; percentages show conversion from the previous stage.
Braze CRM indicators · clicks are the activation signal
24 campaigns sent. Braze has no conversion tracking, so email reports engagement only — leads are attributed in Salesforce.
Teams indicators · attendance and time in session
6 sessions held. Teams tracks attendance, not conversions — leads are attributed in Salesforce.
Detailed breakdown by acquisition channel
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Emails sent
184.3K
Open rate
41.8%
Click rate
6.9%
Automated activations
7,412
Broadcast activations
5,305
| Campaigns / Automation flow | Sends | CTR | Activations | Status |
|---|---|---|---|---|
| Retail partner onboarding | 12,400 | 9.2% | 1,141 | Active |
| SSP feature nurture | 21,800 | 7.1% | 1,548 | Active |
| Re-engagement (90d) | 9,600 | 4.4% | 422 | Active |
| Post-webinar follow-up | 6,300 | 11.8% | 743 | Active |
| Beauty category insights | 18,500 | 5.6% | 1,036 | Paused |
Activations are measured email interactions (clicks). Braze does not track conversions, so these are not counted as captured leads.